Podcast Neil Wilkins

Doug Reifschneider, Chief Marketing Officer at Chief Outsiders, advocates the difference between Big M and Little M marketing and how to avoid random acts of marketing. Doug’s mantra is ‘find a need and fill it’. Neil Wilkins and Doug discuss Growth Gears in Marketing and how it is important to understand the difference between "little m" marketing and "Big M Marketing" because without strategy, "little m" marketing falls flat because it is what Chief Outsiders calls random acts of marketing. To avoid random acts of marketing, Doug explains the Growth Gears and how to avoid random marketing practices. Doug at Chief Outsiders https://www.chiefoutsiders.com/profile/doug-reifschneider Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

This can't be possible? But it is! With the right approach. Nancy Zare, alternatively known as The Sales Whisperer, makes sales conversations comfortable and profitable for service-based professionals.Nancy teaches people how they can close over 50% of their sales calls, get so busy that they have to turn down prospects and get to pick and choose who they bring on as clients. THIS sounds like a story worth hearing. Connect with Nancy https://www.linkedin.com/in/ACoAAAEY0MUBeMOaZBkENgyjdAvT7Ts1qn6uixg? Subscribe to The Neil Wilkins Podcast https://podcasters.spotify.com/pod/dashboard/home

"Welcome to the moment where ambition meets strategy, where every marketer has the power to sculpt their path to success. In this journey, remember, it's not just about the budget you start with, but the wisdom with which you allocate it. Today, we embark on a quest not just to spend less, but to achieve more, to not just chase trends, but to create value that resonates. Let's redefine growth, one strategic decision at a time, and transform potential into tangible success." Success in marketing, as in wealth building, comes from setting clear goals, efficiently managing resources, continuously investing in knowledge, and being adaptable to change. More content like this at Cambridge Marketing College http://marketingcollege.com/events Money Matrix, with Rob Moore https://youtu.be/_6KKSYgpRng

Erin Andrea Craske, an award-winning strategist, with a 20-year career, culminating as Global Head of Consumer Brands. With expertise in strategic development, profitability, leadership, and communication, she's an ICF-certified business and leadership success coach. Leveraging 16 years of leadership, she empowers impact-driven businesses to succeed on their terms and build a profitable business while amplifying a ripple effect of goodness. Erin says, “I am a former business exec, an award-winning brand strategist, and a humanistic leader turned business author, advisor and executive coach for conscious, social, and ethical business rebels. Erin’s 20 years in business strategy and leadership, continuous professional development, endless interviews with business owners, profound personal transformation, mental health and psychology studies, and the research carried out to write the 'From Purpose to Profit' strategy guide has equipped her with a valuable understanding of why businesses fail and ho

Carlos A. Alvarenga is an independent communications researcher, writer, and coach. Before writing full-time, he worked as a management consultant and adjunct professor at the Robert H. Smith School of Business at the University of Maryland. Prior to his current role, he was the Executive Director of World 50 Labs, the member-innovation team at World 50, Inc. Before World 50, he was a Principal in Ernst & Young’s Advisory Practice and, earlier, a Managing Director at Accenture. Carlos is currently a Ph.D. student in Communications and Rhetoric at the University of Maryland. He holds a B.A. in Humanities and Classical Greek from Hampden-Sydney College and completed the Post-Baccalaureate Program in Classics at the University of Pennsylvania. Carlos’ new book, "The Rules of Persuasion" (Post Hill Press) explains exactly how persuasion works in all forms of human communication. Using insights and examples from art to history to literature to hip-hop, his book updates and expands ideas first

Matt Readman, chief strategy officer of Omicom-owned sports creative agency Dark Horses has just launched a new report called Sport in Times of Crisis. This is a comprehensive look at modern sport and brands through the lens of three of the most prevalent issues facing the planet and consumers - Politics, Cost of Living and Climate. It gives brand owners, insights, learnings and advice, on how to not only understand sport better through that lens, but also how to use it to build their businesses.  Some of the key learning for brands are:  1. Sport is not automatically a force for good despite what we’re often told. It can divide, control, abuse and exploit. 2. Sport doesn’t have to be just a branding exercise that slowly changes opinion over time. Sport can be used strategically in the short-term to directly change behaviour. 3. Sport is inherently connected to politics, the question is not whether sport should be political, but who controls the politics in sport. If brands are not in charge of their politica

Craig Cooke and Neil Wilkins discuss Mindfulness in Business. Craig started, built and sold a digital marketing agency. He started it with $1,300 and a computer. He has just released his first book, Business Kung Fu, a mindset book to help business owners and professionals overcome challenges on their journey. In this conversation, Craig shares how passion, discipline, expertise, confidence and faith can work in harmony in a generative cycle to build the potential in each element, leading to entrepreneurial success. To find out more, get a copy of Craig’s book https://amzn.eu/d/f0VyQ9N For more content like this visit Neil Wilkins Online http://neilwilkins.online Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

Described as polarising and opinionated, Neil Wilkins' guest on this episode of the Neil Wilkins Podcast is none other than Gee Ranasinha, CEO of Kexino. Gee is a Fellow of the Chartered Institute of Marketing, marketing professor at 2 business schools, and a 'recovering perfectionist'. Listen to marketing opinions you may never have thought of before, in this interesting conversation. Connect with Gee https://www.linkedin.com/in/ranasinha/ Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins More content like this at Neil Wilkins Online http://neilwilkins.online

Marketing content specialist Aaron Witnish talks to Neil Wilkins about the power and integrity of his "30 Days of Content in 90 Minutes" free system. The system, available to download for free, from Content Only, https://contentonly.au/ gives business owners, marketers and content creators, a powerful framework from which to make optimal use of people-centric content, for business development and brand growth. More content like this on the Neil Wilkins Podcast, subscribe https://podcasters.spotify.com/pod/show/neilwilkins Visit Neil Wilkins Online http://neilwilkins.online

“AI is being rapidly adopted in marketing, with 84% of marketers using AI in 2020, up from 29% in 2018” (Source: Salesforce) "AI is the future, not just of technology, but of humanity." (Quote: Stephen Hawking) “AI takes traditional process mapping to the next level by automating inefficiency discovery, enabling real-time monitoring, and generating actionable process improvement insights - all at a speed and scale not possible with manual methods alone. This empowers businesses to streamline processes, reduce costs and boost overall operational efficiency.” Find out more with Neil Wilkins http://neilwilkins.online in this webinar recording with Cambridge Marketing College http://marketingcollege.com/events

Neil Wilkins is joined on the podcast by serial entrepreneur Chris Schutrups, who has an extensive career and lifestyle that spans hospitality and financial services businesses. We learn from Chris how to share the passion with your staff, scale a business, take risks, practice data-driven decision making and limit self-doubt. Chris is the founder of some of the UK's leading mortgage brands. Connect with Chris Subscribe to the Neil Wilkins Podcast

Steve Lowell joins Neil Wilkins on this podcast episode to discuss the techniques and mindset required to become a rockstar speaker. Former professional musician, turned speaking teacher to some of the most effective professional speakers in the world, Steve guides us on how best to approach the stage, an important meeting and a challenging audience. Download a copy of Steve's book More content like this Neil Wilkins Online Subscribe to the Neil Wilkins Podcast

Brain researcher, author, coach and speaker, Liam Naden guides us through his Four Part Brain Model™and Brain Balancing™ which help us to understand both how our brains work and how this knowledge can help us to lead more balanced and satisfying lives. By separating inner and outer measures of success we will understand our core purpose and how to enjoy every moment of every day. Visit Liam Naden http://liamnaden.com More content like this at Neil Wilkins Online https://neilwilkins.online/category/mindful_living/ Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

In this webinar for Cambridge Marketing College Neil Wilkins helps marketers to navigate socio-cultural challenges of woke-washing, cancel culture, greenwashing, green hushing and more. Subscribe to the Neil Wilkins Podcast

Patience, experimentation, community, collaboration, healthy soil and little dose of good fortune. These are the tasty ingredients for success, in working with permaculture. Neil Wilkins is joined by Urban Farm Podcast host and permaculture guru, Greg Peterson, to help us in understanding permaculture. Visit Healthy Soil Hacked to find out more More content like this at The Mindful Collective Subscribe to the Neil Wilkins Podcast on your favourite podcast platform

Financial disruptor and entrepreneur Rob Moore, joins Neil Wilkins to talk about his book that has been banned by his publisher, because it challenges the banking system and guides us to a new philosophy and relationship with our money. Money Matrix Book https://www.amazon.co.uk/Money-Matrix... Rob Moore on Social Media   / robprogressive   More content like this at Neil Wilkins Online http://neilwilkins.online

Viva! Founder Juliet Gellatley joins Neil Wilkins to discuss the charity's 30th birthday, activism, the power and growth of the vegan movement and more. Juliet has spent decades as a powerhouse campaigner for animal rights and is as passionate as ever about the value that veganism brings to the planet and to society as well as the animals she seeks to protect. For animals, health, planet and lifestyle, visit Viva! The Vegan Charity https://viva.org.uk For details about further action you can take, visit The Mindful Collective http://mindfulcollective.net

Strategic Action: Embrace a forward-thinking marketing mindset. Tactical Response: Stay informed on emerging trends. For more content like this, visit Cambridge Marketing College http://marketingcollege.com/events

Revolutionising Marketing with Email Automation "Email has an ability many channels don't: creating valuable, personal touches—at scale." – David Newman This quote encapsulates the essence of your webinar's message by highlighting the unique blend of personalisation and scalability that email marketing, especially when automated, can achieve. It sets the stage for a deep dive into how automation can transform email marketing into a highly effective and efficient tool for engaging audiences, fostering a narrative around innovation, personalisation, and efficiency in the digital age. Top Considerations for Email Automation: Segmentation Customer Journey Call To Action Platform Continuous Improvement "In the world of email, engagement is the currency of choice. Invest wisely, automate intelligently, and watch your relationships and results flourish.” More content like this http://marketingcollege.com/events

Neil Wilkins talks to Wonderful Founder and CEO, Kieron James about his disruptive fintech business that is taking the charity world by storm, with fee-less donation processing. The Wonderful Organisation was launched in 2016, to address the problem that donations raised in the vast majority of UK fundraising campaigns were not being passed to charities in full. Wonderful.org http://wonderful.org was launched as a totally fee-free alternative. Wonderful.co.uk for companies https://wonderful.co.uk Find out how Wonderful has harnessed the speed, simplicity and security of Open Banking to scale a completely free online giving platform and introduce market-crushing fees for commercial payment processing. For more content like this, visit The Mindful Collective http://mindfulcollective.net